Most of the business peoples tend to approach freelance logo designers in order to save their hard-won money which is quite natural as well but in this way they ignore the importance of a professional logo design.
Logos plays a vital role in overall business branding and marketing, it will turn your business into a brand. Who does not know about Mc Donald’s golden arches, wherever you see them you will associate it with McDonald in the next second. This is how; a logo speaks about your business to the world keeping itself associated with your business name all the time. This is the sole reason, why professional logo design becomes important thing for your company.
Now, let us find out why you should prefer professional Logo Design Company over freelance graphic designers.
1 Freelance graphic designer work on their own time space so there are many chances that they would not be able when you need their services, while on the other hand online logo design company would be there for your 24/7 support.
2 Freelancers would just provide you with a graphical representation while professional logo design companies would do thorough research work, discuss, deal and develop your BRAND IDENTITY.
3 Freelancers would use Photoshop which are not considered good for professional designing creating blurry pictures on resizing. Online logo design companies on the contrary, uses Corel draw to ensure good quality.
4 Freelancing is just a one man job while companies have a team of professionals resulting in more creativity.
5 Chances are that freelancers might deliver you with a similar logo but reputed professional graphic design company provides a licensing agreement.
Therefore, if you want to convert your logo into a brand identity than you have to acknowledge the importance of a professional logo design, if you are still not convinces then you should try them both and see the difference yourself.